Estroven attracts new users

The successful introduction of Estroven Weight Management is bringing new users to the menopause supplement category, said April Mills, marketing director of i-Health, a division of DSM. “Weight issues rank among the top five most-prevalent and bothersome symptoms of peri/ menopausal women.” In addition to new product offerings, “growth is driven by a rapid increase in household penetration (up 57% in 2013 vs. past year), stemming from an aging population [and] menopause becoming a less taboo topic.”

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