NEW YORK — Aramis and Designer Fragrances, a division of Estée Lauder, and Tory Burch LLC have inked a multiyear agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marks Tory Burch’s first foray into the beauty industry.
Launched in 2004, Tory Burch is an American sportswear brand that embodies the personal style and spirit of its CEO and designer, Tory Burch. Tory Burch is carried at 60 freestanding Tory Burch stores across the United States, Europe, Asia and Middle East, and in more than 1,000 select department and specialty stores worldwide.
“I’m thrilled to partner with Estée Lauder, an iconic company that has been a tremendous inspiration to me in business and philanthropy,” Burch stated. “Fragrance is a natural extension of our brand — we will create unique fragrances that complement a woman’s innate beauty. Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."
The first Tory Burch fragrance products are expected to be introduced in 2013.