NEW YORK — Nail care brand Essie Cosmetics is making its mark on Mercedes-Benz Fashion Week for spring 2012 by creating exclusive backstage nail looks.
The Essie team, and founder and creative director Essie Weingarten, will lend beauty expertise throughout the week. Essie will collaborate with such designers as DKNY, DKNY AMEX, Pamela Love, L.A.M.B., Zac Posen, Carolina Herrera and Tory Burch. Essie also is working with Haven Spa to provide color inspiration for Prism, Edun, Rebecca Minkoff and Preen. Chado Ralph Rucci also will use Essie nail color in its fashion show.
"Well-manicured hands are the ultimate fashion accessory," Weingarten stated. "Whether you're inspired by what's hot now or your own personal color choices, every woman can agree: Nails are an essential form of self-expression, both on the runway and every day. We are thrilled to be a part of Mercedes Benz Fashion Week to help inspire the season's most important trend statements."
Manicurist Elle Gerstein, famous for perfecting the tips of Blake Lively and Jennifer Lopez, will lead a team of nail professionals in creating many of the Essie nail looks seen on the runways.
Also during Fashion Week, Essie will partner with Teen Vogue at Fashion's Night Out, offering free manicures at the Sept. 8 Teen Vogue Block Party in New York City’s Greenwich Village. Gerstein will be there as well, dishing about the latest tips and nail artistry trends for fashion-goers this season. Nail fanatics can chose from Essie's latest fall 2011 collection, or choose from custom nail art designs created especially for Fashion's Night Out by Essie and Teen Vogue.
Essie also will team up with Allure in the Allure Pop-up Salon at The Empire Hotel. The salon is designed to serve as an oasis for Fashion Week VIPs, who are invited to stop by for a manicure or nail polish change in between shows.
Making Fashion Week extra-special for Essie, the nail brand will celebrate its 30th anniversary. "My entire life I have been in pursuit of two goals: creating the most fabulous colors and helping women feel pampered and beautiful by giving them the perfect manicure experience. I am inspired by color all around me, and I'm so thrilled to share it with women everywhere," Weingarten stated.