CROWNSVILLE, Md. — Ermis Labs, manufacturer of high-performing skin care items, earlier this month announced Hamacher Resource Group will serve as the company's marketing and strategic agency of record for the retail class of trade.
“We understand that competing in a crowded marketplace — even when your product introduces a new innovation in the category — requires an extensive and dedicated marketing effort,” stated Brian McNamara, company principal at Ermis LABS. “HRG demonstrated how deeply they understand the health, beauty and wellness space, and how they could support our growth plan with their broad retail marketing experience," he said. “Having HRG extend our team’s efforts with their proprietary market intelligence, creativity and experience is going to help us execute more efficiently and effectively.”
HRG will be responsible for increasing awareness of the CoralActives brand portfolio through messaging, shelf placement, pharmacist engagement and go-to-market prioritization and strategies. The CoralActives products — including Retinol Exfoliating Cleanser, Penetrating Acne Serum Gel and a newly introduced line of medicinal soaps — fill a void in the acne and advanced skin care subcategory.