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Energy, sports drinks fuel growth

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Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


Consumers have a bottomless appetite for energy drinks; the segment has had double-digit growth quarter after quarter. Low-calorie options sparked renewed interest in sports drinks.


Such carbonated segments as citrus flavors and diet products show promise. A wide range of sizes also are becoming more prevalent, giving consumers more options.

 

The article above is part of the DSN Category Review Series. For the complete Beverages Sell-Through Report, including extensive charts, data and more analysis, click here.

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