Endangered Species Chocolate to unveil new packaging

INDIANAPOLIS — Endangered Species Chocolate has updated the packaging for its products.

The company said the new packaging will focus on highlighting the quality of the product inside, while still continuing to highlight the heart of the company's 10% "give back" mission. Along with the new look, the packaging also will feature updated animal plight facts, enhanced animal images and graphic elements, along with information about the company's on-the-ground work in Ecuador with the Endangered Species Chocolate Foundation.

Consumers will begin to see the new packaging in stores nationwide beginning this spring.

"The overall goal of the design was to show new and current consumers that ESC is a premium, great tasting product, which will help create a better world with each purchase ... simply put, to tell our story more effectively," Endangered Species Chocolate creative director Nick Lee said.

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