FOOTHILL RANCH, Calif. Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social media campaign on Facebook and Twitter.
The “Share the Good” application on Facebook allows people to call out their friends’ low energy statuses, such as “Fell asleep at my desk” or “Dragging through the work day,” and share both virtual and real packets of Emergen-C vitamin drink mix with as many as 10 friends. When friends request their free Emergen-C Starter Kit, they’ll also watch a personalized video, featuring their profile picture and status update.
“People all over Facebook are crying for help, and you can see it in their statuses,” stated Ken Vargha, VP marketing at Alacer. “In the real world we see lots of people sharing Emergen-C with friends and family when they need health and energy support. As more of our social interactions are going digital, we want our consumers to be able to share Emergen-C vitamin drink mix through social media as well.”
As part of its “Share the Good” campaign, the Emergen-C brand also is “dusting off” its Twitter account, the company stated. Poking fun at the fact that it had previously tweeted only one time in 365 days, the brand will thank its mere 10 followers for their loyalty with a T-shirt featuring the Emergen-C brand’s single, year-old tweet: “checking out Joshua Lynn’s article.”
Going forward, Emergen-C Tweet Patrol will be searching across Twitter for low-energy tweets and sending those tweeters free Emergen-C packets. Alacer will also be sharing energy-boosting tips, health facts and trivia, upcoming events and more with its Twitter followers. Additionally, the Emergen-C Tweet Patrol will reward random Twitter followers who tweet keywords –– including “tired” or “Emergen-C” –– with a free Emergen-C Starter Kit.