STOCKTON, Calif. Diamond foods’ Emerald brand has received a prestigious award for its product innovation, creativity in merchandising, marketing, promotion and consumer insights during 2007.
Progressive Grocer magazine honored Emerald with a Category Advisor award in the Salty Snacks category. This award is bestowed on companies with outstanding products, marketing and sales in their respective categories. Companies were judged in the areas of innovation, ability to successfully introduce new products, merchandising and promotional strategies. Other criteria included quantitative and qualitative evidence of the positive results of their efforts, both for retailers and the total category as a whole.
The current ad campaign, which included a Super Bowl spot, advertized Emerald almonds as an antidote to sleepiness, and featured the late Robert Goulet. “We’re honored to receive this award for the second year in a row,” said Andrew Burke, senior vice president of marketing, Diamond Foods. “We’re committed to partnering with retailers to drive innovation and category growth in the Snack Nut category behind the Emerald brand.”