NEW YORK Elizabeth Arden has inked an exclusive global licensing deal with Kate Spade New York, a fashion and accessories brand well-known for handbags, to manufacture and market a Kate Spade New York fragrance.
The fragrance is set to launch in the fall of 2010. Financial terms of the agreement were not disclosed.
"Kate Spade New York is the ideal brand partner for Elizabeth Arden," stated Art Spiro, EVP of global fragrance marketing for Elizabeth Arden. "Kate Spade New York has grown from a small handbag company to a total lifestyle brand. We are proud to continue to bringing the kate spade new york lifestyle to the next level."
In 1993, Kate Spade New York started a revolution in the accessories market with sleek utilitarian handbags. Since then, the brand has grown to include clothing, accessories, jewelry, shoes, apparel, eyewear, leg wear, home, paper and now fragrance.
In 2007, design powerhouse Liz Claiborne acquired the brand. Deborah Lloyd, formerly of Banana Republic and Burberry, took the helm as creative director and co-president that same year, with an aim to broaden the product line.