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ROCKFORD, Ill. — Schnucks is renaming all of the 11 Logli and Hilander stores it operates in Rockford, Ill., and Janesville, Wis., the supermarket company said.
The St. Louis-based company said it would rebrand the stores as Schnucks, starting with two stores on Monday. The process of converting all 11 stores is estimated to take about two weeks. Schnucks acquired three of the Logli stores in Rockford in 1998 and continued using the Logli name for the other three, including one that was under construction at the time, one that was relocated two years later and a new one built in Janesville in 2002. The Hilander stores were purchased from The Kroger Co. in September 2011. All of the other stores in the 100-store chain operate under the Schnucks name.
"It has always been our belief that no matter what name is on the outside, inside all of our stores operate with the same focus on customers and emphasis on quality, value and service," Schnucks chairman and CEO Scott Schnuck said. "However, unifying our stores under one banner, our family name, is an acknowledgement to our teammates and customers of our commitment to the Rockford and Janesville communities."
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