Edge expands men's shave portfolio

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

Edge Body shave cream promises to offer an advanced skin-protection solution for men's grooming needs. It has antioxidants, vitamin E, and aloe, so skin below the neck is protected from razor burn and irritation. With a non-foaming formula, Edge Body shave cream won't wash off in the shower, which is where men are most likely to body shave, according to the company. Edge Body shave cream is available in two formulations — Edge Renew and Edge Recharge.

Edge Ultimate shave gels provide six benefits in one step, the company stated. This 6-in-1 grooming and skin care product promises to deliver a smooth, comfortable shave while reducing irritation. Edge Ultimate shave gels are available in three scents: Edge Ultimate Achiever, Edge Ultimate Contender and Edge Ultimate Magnet.

Edge Body Shave Cream is now available for a suggested retail price of $3.99 and Edge Ultimate Shave Gels are available for a suggested retail price of $2.99 at food, drug and mass merchandise stores nationwide.

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