ECRM unveils ECRM Data, a turnkey solution for promotional tracking and analysis functions

SOLON, Ohio — Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

ECRM developed ECRM Data as an extension of the Ad Comparisons promotional tracking and analysis platform. In addition to the traditional tools offered through Ad Comparisons, ECRM Data is designed to include a variety of search functionalities, reporting capabilities and offers an enhanced user experience to better suit client needs.

“We are extremely excited to announce the launch of ECRM Data. We believe this solution will truly influence the industry in a substantial capacity," stated Scott Whalley, SVP analysis and software services at ECRM. "It is the ideal workspace for our current and future clients to evaluate promotional campaigns from all angles while considering the ways in which emerging technology plays into those decisions.” 

ECRM Data now includes a variety of report criteria selections that are displayed on a single page of the interface rather than scattered throughout multiple tabs. The new criteria options include rolling time periods, a selection of media types and several market selections all of which were not available within the previous Ad Comparisons website.

And reports are clearly defined to guide users to the data they are looking for and additional filtering options drill down to give deeper and more focused evaluations of the promotional landscape. Reoccurring reports can be scheduled by the user or an ECRM representative. These reports are delivered automatically based on the defined schedule and offer users a standardized evaluation process.

The complete lineup of the tools offered through ECRM Data includes the following:

  • Ad Comparisons — Evaluate analytical reports that are more accessible and tailored to client needs;
  • Social Analytics — Analyze how a marketing message is perceived through social platforms;
  • POS Analysis — Tie in POS data with powerful reports for deeper marketing campaign evaluation; and
  • Consulting — ECRM’s specialists use their industry experience to improve promotional campaigns.
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