CLEVELAND — ECRM on Thursday announced the launch of a series of reports and a new blog on retail circular ads. The new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi and 160 additional retailers in the United States and Canada.

Using ECRM’s trade promotion expertise, these reports and blog entries will enable retailers and suppliers to manage more effective trade spending, ECRM stated.

Promotional Reflections reports examine holiday promotions, key product categories and retail channels. Using data from ECRM’s Ad Comparisons database, data is analyzed to offer unique insights into how retailers advertise brands. The reports include trends, key findings, share of ads, creative strategies, top categories promoted and retail circular comparisons, among other data.

Recently released reports include "Halloween," "Thanksgiving," "Black Friday" and "Perishable Foods." ECRM plans to release reports on topics relating to holiday shopping, pet supplies, health and beauty, Super Bowl, back-to-school and more throughout 2011.

The Promotional Reflections reports can be found at PromotionalReflections.com.