ECRM breaks into the e-cigarette, e-cigar category

LAS VEGAS — ECRM announced today it is hosting its first electronic cigarettes and cigars event at the Palms Casino Resort in Las Vegas beginning Monday, February 3 to Wednesday, February 5, 2014. The event will include vendors and buyers focused on electronics cigarettes, cigars and accessories. This event creates a custom experience where pre-scheduled meetings take place between suppliers, distributors and retailers from all channels of trade including; grocery, drug, mass, specialty and convenience.

According to ECRM, electronic cigarettes, also known as e-cigarettes or e-cigs, are gaining steam among smokers trying to kick their tobacco habit and the Consumer Packaged Goods industry is not turning a blind eye. Retailers are deepening the scope of this category. While consumer demand continues to rise, the competition pool is brimming with over 250 electronic cigarette brands on the market.

The company also pre-qualifies its meetings to ensure face time with the decision makers who can open new networks of distribution, improve program development and increase speed to market. This event format is unique to the trade show industry as the one-on-one meetings in a private setting help buyers save time by replacing office visits.

ECRM believes this proactive environment encourages creativity and innovation, which in turn can help build better programs and bring more value to customers while increasing the bottom line.

Another factor that defines this event is the all-inclusive price structure. Because all costs are woven into this one time fee, there are no surprise expenses at the event, the company noted. Meaning, everything is covered up front including; meetings, meals, hotel accommodations and odds and ends like internet, electricity and wastebaskets.

For more information, contact Jennifer Peace, Category Development Manager-GM, ECRM or paste the following link into your browser: ecrm.marketgate.com/Events/2014/02/ElectronicCigarettesCigars.aspx.

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