NEW YORK EcoTools, a mass eco-conscious cosmetic brush and bath accessories brand launched in February, is expanding its line for 2009 to be a mass eco-friendly nail care collection.
For 2009, the brand is expanding into a new category with the introduction of an eco-friendly nail care collection featuring products like bamboo sticks and recycled steel sapphire files. A line of liquid bath and body products is also in the works for 2009, marking yet another new venture.
In addition, EcoTools is expanding beyond its original collection, which focused primarily on bamboo, to now include brushes cased in recycled aluminum and cleansing sponges made of soybean oil.
As in 2008, EcoTools will retain its partnership with 1 Percent For the Planet by donating 1 percent of annual sales to the organization for 2009.