EcoTools to debut eco-friendly faux lashes at NACDS Marketplace

CHICAGO — Paris Presents’ eco-friendly personal care brand, EcoTools, has announced the launch of EcoTools Naturally Beautiful Lash System that can be worn every day.

The new line will be on display at the 2012 National Association of Chain Drug Stores Marketplace Conference held June 23 to 26 in Denver.

Clinically tested and dermatologist-approved, EcoTools Naturally Beautiful Lash System is the first of its kind positioned in the market — featuring the same cruelty-free synthetic material as its makeup brushes, the company stated. Each lash is hand-cut and tapered for premium-looking lashes. The system includes glide-on glue with a precision wand and dual-ended bamboo tool for easy application.

“Based on our research, we know that consumers are looking for beautiful, natural-looking lashes that are easy to apply,” stated Beth Cassiday, VP of Paris Presents. “Lashes are very on trend, and we wanted to develop a system of natural-looking lashes and tools that make it easy and safe to wear every day. We are extremely excited to unveil this entirely new category for EcoTools.”

EcoTools will offer five different lash designs:

  • Soft and Dramatic: Long, separated lashes create a doll-like, more dramatic look, great for a night out;

  • Naturally Lush: Complete any look and create instant volume with these ultra-lush lashes;

  • Wispy and Flared: Enhance lashes with a natural flair to add volume at the ends, perfect for a cat eye or smoky eye effect;

  • Everyday Length: These extra-long lashes amplify natural lashes for an amped up day-to-night look; and

  • Barely There: Naturally enhance eyes with this subtle half lash, great for a little extra oomph.

The packaging is produced using renewable wind energy, is made with 80% post-consumer recycled paper and is 100% recyclable. The included plastic tray and blister lid is made to be reusable to store and protect the lashes until the next wear.

The EcoTools Naturally Beautiful Lash System will be available for retail in December. The suggested retail price is $5.99.

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