'Eat Smart, Play Safe' campaign pushes nutrition for sports, school

Sarah Hasselbeck hired as spokeswoman for Pop Warner, DSM Nutrition campaign

COLUMBIA, Md. — Pop Warner Little Scholars and DSM Nutritional Products are promoting healthy eating for young athletes in a new campaign, the two said Wednesday.

The "Eat Smart, Play Safe" campaign is designed to educate children in sports programs and their parents about nutrition and sports safety to help them succeed on and off the field. Sarah Hasselbeck, the wife of NFL quarterback Matt Hasselbeck, has been hired as a spokeswoman for the campaign, which will educate families about the foods, beverages and nutrients they need to have energy for sports and school, as well as delivering nutrition and sports safety tips.

"Nutrition, sports safety and bar health are all team players when it comes to succeeding in sports, as well as in life," Hasselbeck said. "As a mother of three energetic kids who play football, basketball, lacrosse and hockey, I am the family nutrition gatekeeper. I stock our fridge with fresh fruits and veggies and give my kids a multivitamin and mineral supplement to ensure their diet includes important nutrients, like the omega-3 fatty acid DHA, vitamin D and calcium to help them develop physically and mentally."


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