Eagle Snacks plans its own ‘welcome back’ party with contest

CHICAGO The new ownership of Eagle Snacks, famous in the 1970s for in-flight honey roasted peanut and pretzel snacks, has announced a return to snack aisles and a sweepstakes featuring a family vacation.

Connecting with the American Eagle Foundation, Eagle Snacks, owned by Reserve Brands snack company, will launch the “The Bald and the Beautiful” sweepstakes where participants are called upon to vote for top bald-headed celebrities and prizes for the sweeps include Eagle Snack products and one family getaway.

Consumers can vote at www.enjoyeagle.com enter by naming a favorite bald celebrity by Nov. 6. Five celebrity finalists will be selected, where one entertainer will be named, after a consumer vote, the official Bald and the Beautiful winner. The top prize includes a trip for one family to Eagle’s Ridge Resort in Tennessee, tickets to Dollywood theme park and other exclusive Eagle gifts.

Chief executive officer of Reserve Brands, Scott Lazar, who acquired the licenses for Eagle Snacks in 2005, has been pitching sales to retailers since 2007. In addition to reintroducing pretzels and honey roasted peanut snacks, Eagle is also launching new items Poppers and Bursts. At press time, around 4,000 stores across the United States have made plans to sell Eagle Snacks.

Login or Register to post a comment.