Duracell introduces Quantum with battery donation to first responders

Tim McGraw joins Duracell to spotlight first responder stories of bravery with Quantum Heroes video series

BETHEL, Conn.  Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop.

With its Hi-Density Core and proprietary PowerCheck power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand.

To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America. Duracell recognizes that the heroes who protect our families and communities need these batteries to power their critical devices. “Our top priority is delivering the very best in battery technology for consumers. We’re also keenly aware that first responders need and use batteries in devices that keep them safe in their work to protect our communities,” said Volker Kuhn, general manager for Duracell North America.

Duracell announced the million-battery donation today with award-winning entertainer, Tim McGraw, who hosts the new Quantum Heroes video series and joined today’s launch event in New York City with the FDNY and the FDNY Foundation. Supporting first responders hits close to home for McGraw, who was born and raised in Louisiana. Following Hurricane Katrina, he and his wife mobilized to help with recovery efforts by offering relief items to those affected by the storm.








Country music star Tim McGraw (center) hands off new Duracell Quantum batteries to the FDNY to kick off Duracell's donation of one million of its most powerful batteries to first responders at an FDNY firehouse in New York on Thursday.

“As a touring musician, I’ve had the opportunity to meet a lot of first responders across our country, the brave guys and girls who show incredible bravery in the face of natural disasters and other emergency situations,” McGraw said. “I’m joining with Duracell Quantum to recognize the amazing work of these unassuming heroes. I was able to spend some time with the first responders from the Quantum Heroes video series, and I walked away truly inspired.”

The Quantum Heroes video series shares previously untold stories of bravery, heroism and sacrifice of first responders. The first video debuted today in New York City. “Quantum Heroes: FDNY Superstorm Sandy” features the tireless efforts of FDNY Firefighters from Engine Company 268 and Ladder Company 137 in Rockaway, Queens in the wake of the storm, which engulfed an entire neighborhood in flames.

The videos can be viewed on YouTube.com/Duracell. Consumers can also visit www.facebook/duracell and www.twitter.com/duracell to share personal first responder stories using #MyQuantumHero, which is supported by a new national TV spot.


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