NEW YORK — Duane Reade on Wednesday announced the launch of its first mobile application for iOS devices. The free app, available in the iTunes store, will facilitate and further enhance customer access to Duane Reade’s pharmacy services, photo printers, prescription refills, Balance Rewards offers, account information and in-store maps.
“The auspicious introduction of our Google Niantic Labs Ingress mobile gaming collaboration and now an unveiling of the Duane Reade branded retail mobile application, reinforces our commitment to be relevant on digital mediums where our customers are dedicating most of their time today,” stated Calvin Peters, online/PR Manager for Duane Reade. “Our mobile application framework is entirely based on the award-winning Walgreens mobile app and will prove essential to providing our on-the-go customers with efficient pharmacy, photo and loyalty reward tools right at the palm of their hand.”
As a part of the drug store chain’s effort to drive omni-channel engagement and loyalty, Duane Reade has significantly expanded its digital and social media initiatives to include comprehensive retail social amplification programs, which have played an integral role in procuring strategic consumer-generated media. These programs are a key factor in Duane Reade’s extensive Twitter community growth from 15,000 to more than 390,000 followers in 7 months.
The app is part of Duane Reade’s continued commitment to bolster customer experience and live by its New York Living Made Easy principles.
The app features several innovative tools that include:
Users who have upgraded to iOS6 can connect their Balance Rewards account to Passbook;
Select a preferred Duane Reade or Walgreens location and when the shopper near that store, Passbook will auto display their Balance Rewards card;
Refill by scan and/or refill reminders;
Choose pictures from an iPhone album or Facebook to print and pick up at a local Duane Reade or Walgreens — no log-in or account required;
Edit photos using filters and a variety of editing tools;
View in-store floor maps; and
Find the nearest Duane Reade or Walgreens and filter search results based on store type.
Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.