NEW YORK — For two weeks this winter, customers at Duane Reade are being asked to donate their spare change to help feed New York City’s homebound elderly as part of a relationship with Citymeals-on-Wheels, the retailer has announced.
This year marks Duane Reade’s second year participating in this initiative. More than 250 Duane Reade retail outlets will pitch in from Jan. 20 through Feb 2. As part of Duane Reade’s “Pin Up” program, customers during this period will be encouraged to donate to Citymeals when making purchases at the register to support the not-for-profit organization that raises private funds to prepare and deliver weekend, holiday and emergency meals to the homebound elderly throughout the boroughs of New York City. Duane Reade staff will collect “Pin Up” notes — cards that display the donor’s name for each $1 donation — that will then be displayed in the store.
Over the years, Citymeals-on-Wheels has raised nearly $5 million through initiatives with retail stores and restaurants throughout the city. Last year, Duane Reade raised $100,000 in donations, enough for more than 15,500 meals for homebound elderly New Yorkers, in two weeks.