NEW YORK Duane Reade, which is now owned by Walgreens, has expanded its hair care offering with a new natural hair care line by makeup and beauty expert Peter Lamas, the founder of Peter Lamas Products.
The collection, which has a revamped look, is comprised of 15 products. The line hit store shelves in April.
Lamas has more than 30 years of experience in the beauty industry, defining the looks of such Hollywood's hottest stars as Audrey Hepburn, Grace Kelly and Elizabeth Taylor.
"We were looking for a platform to bring greater attention to the quality and aesthetic of our products, and Duane Reade presented the perfect opportunity," stated Lamas, referring to the brand's launch into each of the retail chain's 256 doors throughout the New York City region.