SAN BRUNO, Calif. Biocodex, the French maker of the popular yeast-based probiotic products Florastor and Florastor Kids, recently started shipping products to New York City-based Duane Reade.
This new retail development is a result of local support from the Biocodex sales force and its work with Morgan “We’re very excited about this deal with Duane Reade,” stated Mary Berry, U.S. marketing manager for Biocodex. “It’s a great opportunity for the Florastor brand to reach a new consumer base. … Our acquisition of Duane Reade shelf space will elevate Florastor from its present position as a ‘behind the counter OTC’ product, to a highly profitable ‘on-shelf’ SKU.”
Duane Reade will stock Florastor and Florastor Kids in the digestive (anti-diarrheal) set, near products like Imodium, reported Mark Schumacher, the digestive care category manager at Duane Reade.
“Florastor is typically recommended by doctors and pharmacists for the prevention and management of diarrhea, which is why we think it’s a natural fit for the anti-diarrheal aisle in Duane Reade stores, rather than in the vitamin/supplement section,” Schumacher said. “By placing Florastor on shelves in the digestive set, we’re providing our consumers with an alternative and more natural way to prevent and treat diarrhea and its symptoms.”