DSNTV: FlavoRx’s Baker on integrating flavoring, its role in building relationships

At this year’s National Association of Chain Drug Stores Total Store Expo, Drug Store News was walking the show floor talking to vendors about their potential as partners to retailers. In the first installment of four videos from NACDS TSE, DSN talks to FlavoRx SVP marketing Chad Baker about how the company helps pharmacies make medication more palatable for children and makes it easy for pharmacists to flavor medication by integrating it into existing reconstitution workflow. He also discusses the impact on the patient-pharmacist relationship that takes place as a result of the interaction that FlavoRx spurs. 

“For pharmacies, now more than ever, they're focused on that customer experience and really making sure that when customers come through the door they feel like they're engaged with their pharmacist and a great relationship with the pharmacy team,” Baker said. "That's what everyone talks about; that’s what we do — we provide a reason for these pharmacies to engage with their customers.”

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