DSNTV: Examining aromatherapy’s growth with Piping Rock’s Kimberly Vigliante

As part of the DSNTV’s Executive Viewpoints series of interviews conducted at the National Association of Chain Drug Stores Annual Meeting, DSN caught up with Piping Rock Health Products SVP sales and marketing Kimberly Vigliante to talk about the high-growth aromatherapy segment.

Vigliante spoke to DSN how the segment is bringing natural health-and-wellness products into the mass market as a complement to consumers’ typical vitamin routine, how it’s bringing new shoppers into the category and which demographics are providing the most dollars to the segment. She also discusses how to engage consumers at the shelf to drive incrementality.

To watch the first video in the series, featuring Innovation’s Doyle Jensen, click here.

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