BOSTON — To help leading manufacturers gain greater clarity and insight into the ever-changing retail landscape and gain a leg up on the competition, the Mack Elevation Forum and Drug Store News will co-host an exclusive, one-day summit Aug. 22, at the Seaport World Trade Center.
Modeled in the spirit of the popular TEDx conference series, the joint Mack Elevation Forum/DSN summit, “The Seven Drivers of Breakthrough Growth,” features a full-day of presentations from some of the biggest thinkers and brightest minds in retailing, technology, social media and the world of CPG. Slated for the day prior to the official start of the National Association of Chain Drug Stores Total Store Expo, this special edition of the Elevation Forum will deliver important, leading-edge insights about the business just in time to maximize selling efforts at one of the most crucial industry events of the year.
Special guest keynote speaker Seth Rogin, chief revenue officer, Mashable, and former New York Times vp advertising, will tackle one of the most elusive and critical consumers for the future growth of all brands, retailers and vendors alike — the Millennial shopper.
The all-star lineup also includes —
• “The Big Blind Spot,” with Jason Reiser, chief merchant, Family Dollar. With dollar stores continuing to drive growth, Reiser challenges suppliers to bring innovation to the low-income consumer — a group estimated in value at about 40% of the U.S. economy.
• “How to Co-Exist in a World of Private Brands,” with Moe Alkemade, GVP/GMM convenience, Walgreens. Alkemade, who recently led Walgreens’ private brands, lays out the secret sauce for creating experiential brands that deliver game-changing results, deep customer engagement, and differentiation from retailers’ private brands.
• “Little Giants Matter,” with Chris Skyers, VP of health & beauty, Wakefern/Shoprite. Skyers discusses why smaller retailers are critical partners, vital to innovation and deep customer alignment; you may make your annual sales targets with the big retailers, but you drive innovation and customer insights with smaller, more nimble regional operators.
• “Embracing Hyper-Rationalization,” with Vic Curtis, SVP pharmacy, Costco. Costco’s blueprint for item rationalization is one of the most disciplined in the industry. Curtis offers manufacturers a different perspective on item rationalization to help win at Costco; learn the secrets to creating a distinct and winning program in a world of hyper-rationalization.
• “Real-Time Influence,” with Jeremy Anderson, Head of Healthcare, Twitter. The very best experiential brands have a deep understanding of their community and have learned to tailor their message — on a daily basis — to their customers. Anderson discusses how to build a relevant, authentic and infectious brand through real-time social media outreach.
• “The Challenge of Challenging Traditional Retail,” Brett Goffin, industry head-retail, Google. Google is very often at the center of consumer demand and is obsessed with relevance and the end-user benefit. Goffin discusses how the best brands are attempting to overcome the challenge of acquiring the ever-elusive omni-channel shopper and turn them into advocates for your brand.
• “Seven Reasons New Items Fail,” Larry Levin, EVP and practice leader, iRI. Levin discusses the key reasons new items fail to measure up to expectations, and shares multiple insights to align new item launches, meet revenue targets and achieve consumer expectations.
This event is closed to retailers and trade press and is open to suppliers only. For more information and easy online registration, visit ElevationForum.com.