LAS VEGAS Drugstore.com last week partnered with PowerReviews, a comprehensive developer of customer-review solutions for retailers and their shoppers, on enabling customers to read and write reviews about more than 30,000 over-the-counter products on drugstore.com and its wholly-owned subsidiary Beauty.com.
“Drugstore.com started posting customer reviews online in 2003 and has long valued the strength of those reviews to help customers and influence purchases,” stated David Lonczak, vice president and chief marketing officer at drugstore.com. "By partnering with PowerReviews, we are providing our customers with an enhanced and guided approach to writing reviews which in turn creates richer content.”
Drugstore.com will launch a new design of its product detail pages in early fall. This will improve visibility and give shoppers a central point of reference to read customer product reviews, write their own reviews or get more information about the product from the manufacturer.
“Our research has shown that displaying reviews on a product detail page is a proven way to increase sales and conversion, and we are confident that drugstore.com will see significant benefits from using our technology as a result of their customers’ proven passion for writing reviews about products they've purchased,” commented Jay Shaffer, vice president, worldwide sales and marketing, PowerReviews.
“In addition to the redesign of the product details page to showcase reviews, drugstore.com is upgrading the online shopping experience with a new version of a customer favorite ‘your list’ which makes it easier for a customer to sort, manage and order from their personal shopping list when they sign into their account,” Lonczak said. “We are also improving the video features on both drugstore.com and Beauty.com to enable our customers to order a product by clicking directly on the video and to share the video by emailing it to a friend.”