Drugstore.com, The Leaping Bunny Program announce partnership

PHILADELPHIA — The Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program, the gold standard in cruelty-free certification of personal care and household products, is partnering with Drugstore.com's The Natural Store to increase awareness around cruelty-free shopping and the availability of cruelty-free products on the website.

More than 50 Leaping Bunny certified companies sell products on this website, including:100% Pure, Alba Botanica, Aubrey Organics, Avalon Organics, Beauty Without Cruelty, Biokleen, Burt's Bees, Crazy Rumors, Crystal, Deep Steep, Dr. Bronner's, Earth Friendly Products, Emerita, EO, Giovanni, Hugo Naturals, Jason Natural Cosmetics, Kiss My Face, Martha Stewart Clean, Method, Mrs. Meyer's, Nature's Gate, Seventh Generation, ShiKai, Tom's of Maine and W.S. Badger Co.

“This is a fantastic opportunity to reach a new audience of over 3 million people and not only educate them about the reality of product testing, which is still occurring on personal care and household products today, but also make them aware that there are so many great companies producing effective, quality products that are cruelty-free,” stated Kim Paschen, communications manager of the Leaping Bunny Program. “Consumers can make this their one-stop shop for items free of animal testing.”

The main page of The Natural Store at Drugstore.com features the Leaping Bunny Logo with a link to a page containing a rotating list of special deals on Leaping Bunny certified products, in addition to a link to sign Leaping Bunny’s pledge to go cruelty-free.

“From the beginning, we’ve been committed to helping people live healthier lives. One way we do that is by offering our customers one of the largest and best selection of natural products online. But it’s not just about being responsible caretakers of our planet; we’re also pet owners and animal lovers. Giving our customers the opportunity to shop for cruelty-free products is important to us, so we are proud to feature products sporting the Leaping Bunny logo,” Drugstore.com VP OTC merchandising Julie Johnston said.

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