BELLEVUE, Wash. Drugstore.com earlier this week launched the first Web site catering exclusively to the personal care needs of men at AtHisBest.com. The site features a broad selection (more than 10,000 SKUs) of men's grooming, health, home, fitness, sex and personal care essentials at great prices, the online retailer stated.
"Increasingly in the U.S. market, we are seeing men take a stronger interest in products that help them look better and stay healthier," stated Karen Grant, VP and global beauty analyst, The NPD Group, Inc. "Men also want to shop in a place that's designed for men — they don't want to browse through women's products to find what they want to buy."
"AtHisBest.com is the first site of its kind - created specifically to give men one convenient place to find their everyday grooming and health supplies, prestige products and fitness essentials," commented David Lonczak, VP and chief marketing officer, Drugstore.com. "drugstore.com is a leader in serving the health, beauty and wellness needs of female customers and now with AtHisBest.com, we plan to offer men the same level of value, service, and selection."