LAKE FOREST, Calif. — GeoGirl, a new line of color cosmetics and skin care designed by Pacific World for “Generation Z,” has announced that Drugstore.com now will carry its complete line.
The 69-SKU collection includes makeup for face, lips, cheeks and eyes, plus skin and body care, with suggested retail prices ranging from $4.29 to $6.39.
The brand offers a collection of fun, intelligent, informative, interactive beauty products that are unique in their positioning as the first natural, socially responsible and authentically positive brand for the next generation of beauty beginners. GeoGirl donates a portion of net profits to gg-Gives, benefitting girls’ causes.
“We are thrilled that GeoGirl will now be available to Drugstore.com shoppers,” stated Joel Carden, EVP of marketing and sales at Pacific World. “We are huge fans of Drugstore.com. They really get it when it comes to presenting helpful product information and choices in an extremely functional, user-friendly way. And they are leaders and innovators when it comes to consumer loyalty and incentives programs, which are so important to today’s cost-conscious beauty shoppers.”
Keeping in tune with this tech-savvy audience, GeoGirl products are named in textese, also known as "text-speak." For example: URA* (YouAreAStar) Face Shimmer, FYEO (ForYourEyesOnly) Feather Lash Mascara and KOC (KissOnCheeks) Cream Blush.
The colors go on extremely sheer and see-through to give skin a healthy, natural glow, and the formulas are mistake-proof and easy to apply.
GeoGirl debuted in March 2011 at select Walmart stores across the country.