NEW YORK — Recognizing and responding to the changing U.S. digital media landscape, Drug Store News is making it even easier for online readers to quickly navigate the latest leading industry news via a newly launched mobile version.
The new mobile version of the site, m.DrugStoreNews.com, includes such categories as top retailers, supplier news, pharmacy, OTC, beauty, new products and insights. Now when accessing the DSN website via a mobile device, a message will appear giving users the option to access the easy-to-read mobile version.
"We recently conducted a study and learned that more than 85% of our readers use a smartphone, so clearly there was a need to create the mobile edition of our website to help our 'on-the-go' readers, suppliers and retailers alike gain access to Drug Store News content in a convenient, easy-to read format via their smartphone," said Wayne Bennett, publisher of The Drug Store News Group. "As the leading provider of retail pharmacy news, we are excited to offer our readers this new mobile format."
Further underscoring the importance of adapting to the fluid digital landscape is the findings of ComScore's "2010 U.S. Digital Year in Review" report. The annual report by the provider of digital business analytics found that nearly half (47%) of mobile subscribers now are connected Internet media users (via browsers, applications or downloaded content), which is up eight percentage points from the previous year.