The majority of OTC purchases are made in chain drug, according to an online survey of more than 900 AccentHealth viewers conducted in September. No fewer than 47% of AccentHealth viewers make their purchases there, followed by mass outlets (33%) and grocery stores (12%). Less than 3% seek out OTC products in the dollar store, local drug store and club store, respectively. And only 1% make that OTC purchase online.
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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.