HOUSTON Drank isn't slowing its roll as the relaxation beverage infiltrates Tennessee.
Innovative Beverage Group announced Tuesday that the company has entered into an agreement with Volunteer Distributing Co., a distributor for such major beer brands as Budweiser, Yuengling, Fat Tire and Magic Hat, to expand the reach of the company’s signature relaxation beverage, Drank, to five counties in the western Tennessee region.
The agreement marks yet another relationship with a major beverage supplier announced by Innovative Beverage in the past few weeks.
“Drank is such a unique product that’s currently not being sold in our area, so we think this is the perfect opportunity for us to expand our nonalcohol section by introducing this hot new product to our consumers,” said Randy Gregory, general manager of Volunteer Distributing. “This 'extreme relaxation beverage' has caused a real buzz amongst distributors and thirsty consumers alike. By stocking this industry-leading product, we hope that we can help our customers relax by putting Drank into the hands of consumers throughout the western Tennessee region.”