Dr. Sears Family Essentials boosts Cool Fuel line

IRVINE, Calif. — Dr. Sears Family Essentials on Tuesday announced the flavor line extension of its Cool Fuel ready-to-drink shakes, adding chocolate banana to its lineup.

"Dr. Sears Family Essentials is committed to helping combat the national epidemic of childhood obesity and Nutritional Deficit Disorder — a term coined by Dr. Bill Sears that refers to the overall lack of nutritional value in most childhood diets today," Dr. Sears Family Essentials VP marketing Roeya Badri Vaughan said. "Pediatrician-developed and kid-approved, Cool Fuel provides a convenient and healthy snack option for cool kids and cool moms who want the best for their children."

Formulated with 18 essential nutrients and antioxidants, Cool Fuel contains omega-3 DHA and 60% less sugar than such conventional offerings as PediaSure, the company stated. Cool Fuel is available as a four-pack of individual, on-the-go 8-oz. servings, for a suggested retail price of $8.99.

Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers, including H-E-B, Meijer and Fred Meyer, across the United States. They also are available online at AskDrSears.com and DrSearsFamilyEssentials.com.

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