Dr Pepper Snapple Group expands energy drink portfolio

PLANO, Texas Dr Pepper Snapple Group has expanded its Venom Energy portfolio with the addition of fruit punch and mango flavors called Death Adder and Killer Taipan, respectively.

Death Adder and Killer Taipan are the latest additions to the Venom Energy product line, which originally launched in June 2008 with two flavors: Black Mamba (regular) and Mojave Rattler (low-carbohydrate/low calorie).

"Energy drink enthusiasts are looking for more than just energy these days; they also want a variety of flavors and great taste," said Chanda Rhodes, marketing manager for Venom Energy.  "The new Venom Energy fruit punch and mango varieties deliver unique and delicious flavors not typically associated with energy drinks.  Plus, they deliver that hardcore energy to keep you going all day."

Venom Energy fruit punch, mango, regular and low-carbohydrate/low calorie offerings are available in a 16.9-oz resealable aluminum bottle at retailers for a suggested retail price of $2.39. Venom Energy regular and low-carbohydrate/low calorie offerings are also available at retailers in 4-packs of 16-oz aluminum cans for a suggested retail price of $6.99.

The Venom Energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine - ingredients that consumers look for in their energy drinks.  For additional information, visit www.venomenergy.com.

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