PLANO, Texas Dr Pepper Snapple Group has reached an agreement with a coconut water brand to distribute its product.
DPS will distribute five Vita Coco flavors: 100% pure pineapple, acai and pomegranate, peach and mango, and tangerine. Initially, distribution will be expanded to Florida and Georgia, with other states to follow. Vita Coco will be available in 11.2-oz., 17-oz. and 34-oz. tetra packs.
"Allied brands are an important part of our overall route-to-market strategy, enabling us to enhance our own brand portfolio with strong players like Vita Coco," said Rodger Collins, packaged beverages president for Dr Pepper Snapple Group. "We're excited about the opportunity to expand Vita Coco via the DPS footprint."