Dr Pepper Snapple Group, Bai Brands expand partnership

Antioxidant-infused beverage to appear at major retailers nationwide

HAMILTON, N.J. — Dr Pepper Snapple Group will distribute a growing line of all-natural, antioxidant-infused beverages, the maker of the beverages said Tuesday.

Bai Brands, which makes the Bai 5 line, said the two companies had been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.

"Every day we get phone calls and letters from consumer sin cities where Bai is not yet on the shelf, asking for the product," Bai Brands CEO Ben Weiss said. "Our relationship with Dr. Pepper Snapple Group will allow us to rapidly roll out Bai to new markets and into the hands of those consumers."

Retailers that will stock the product include Shop & Shop, Safeway, Costco, Duane Reade and Jewel-Osco.


Login or Register to post a comment.