PLANO, Texas — Dr Pepper Snapple Group has purchased a company that bottles its beverages for much of the West, the company said.
The soft drink maker announced the acquisition of the assets and territory of the Reno, Nev.-based Dr. Pepper/7-Up Bottling Company of the West, including rights to the territory and ownership of distribution centers in Reno, Chico, Calif., and Boise, Idaho. The bottling company serves a territory that includes northern Nevada, parts of northern and southern California and Idaho, distributing Dr Pepper, Snapple, 7Up, Sunkist, A&W, RC Cola and allied brands such as Fiji, Neuro, Rockstar and Vita Coco.
"Since 2006, Dr Pepper Snapple has acquired a number of bottling businesses to strengthen our route to market in the United States and support efforts to build and enhance our leading brands," DPS president for packaged beverages Rodger Collins said. "As with previous acquisitions, bringing Dr Pepper/7Up-West into DPS enables us to leverage the power of our integrated business model to drive executional excellence, improve customer service and get our brands into consumers' hands with greater efficiency."