PLANO, Texas — Dr Pepper announced on Monday “Be the Next /1” — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising.
The brand’s current campaign, entitled “/1,” or “one of one,” features real people with inspiring real stories. Each spot in the campaign has highlighted a one of a kind personality, and now Dr Pepper will turn to its fans to share their own life stories for a chance to join the movement. Fans are invited to submit 60-second videos online at DrPepper.com explaining what makes them one of a kind and why they should be selected to appear in the next Dr Pepper ad. Submissions will be accepted through June 19.
“Dr Pepper is one of a kind and so are our fans, which is why we have such a deep and meaningful connection with them both online and offline,” said Leslie Vesper, director of marketing for Dr Pepper. “We’re excited to offer our fans — the real people who have grown with the brand and continue to inspire us — a chance to show millions of people what makes them ‘one of one.’”
After the submission window closes on June 19, Dr Pepper will select its top ten videos as semi-finalists for the “Be the Next /1” contest. Semi-finalists will then have the opportunity to rally support from people in their communities and across the country to gather votes for their submission on DrPepper.com, as well as through a personalized hashtag on Twitter. The five semi-finalists with the most votes will move on to the final round, where the brand will choose one grand prize winner to appear in the national ad.
For complete promotion rules, including detailed video submission instructions, visit www.DrPepper.com/OneOfAKind.