Dr Pepper, Lou Holtz to give $1 million in college tuition

PLANO, Texas Dr Pepper has teamed up with ESPN college football analyst and Hall of Fame head coach Lou Holtz to give away $1 million in college tuition.

Dr Pepper has kicked off its annual Million Dollar Tuition Giveaway, which allows fans to enter for a chance to win various prize levels at DrPepper.com by submitting a video explaining why they deserve college tuition. The videos will be judged by a panel, which includes Holtz, and will be based on the inclusion of Dr Pepper, a college football and tuition theme, the impact of free tuition on the applicant's life and overall presentation quality. In addition to the video submissions, Dr Pepper also will be giving away tuition through a number of retailer-specific promotions.

Last season's Million Dollar Tuition Giveaway grand prize winners were able to continue their academic pursuits, putting fans closer to the game through education.

"Dr Pepper and Lou Holtz are kicking off football season in a major way with the Dr Pepper Million Dollar Tuition Giveaway," said Dave Fleming, marketing director for Dr Pepper. "Together, we're going to make paying for college a little easier for Dr Pepper fans this football season."

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