PLANO, Texas Dr Pepper just got a whole lot smoother with the introduction of the new flavor Dr Pepper Cherry.
“We're excited to offer consumers a smooth new way to enjoy Dr Pepper with the availability of Dr. Pepper Cherry,” said Allison Methvin, director of marketing for Dr Pepper. “It’s a whole new reason to try Dr Pepper.”
To promote the new flavor, Dr Pepper has reached out KISS front man Gene Simmons, to introduce new Dr Pepper Cherry. Simmons, who founded the legendary rock band KISS more than 35 years ago, will star in a new commercial, letting fans know that Dr Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth.
Simmons’ “Dr Love” will be the third doctor in the “Trust Me, I'm a Dr.” advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS “Demon” regalia. Nick Simmons, Gene’s son, will also star in the commercial.
The new commercial featuring “Dr. Love” launches on March 30, on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet.