Dr. Oz suggests raspberry ketone for weight loss

Television personality Dr. Oz may have become the Oprah of the diet-aid category with a recommendation made on one of his programs that users try raspberry ketone for weight loss.

(For the full category review, including sales data, click here.)

The results? Phytogenix Labs Ultimate is now commanding a $24.3 million base on growth of 278.4%, according to IRI data for the 52 weeks ended Nov. 3, 2013, across total U.S. multi-outlets. Another raspberry ketone SKU marketed by Core Science Medica has reached $11 million in sales on 152.6% growth.

“[It’s] the No. 1 miracle in a bottle to burn your fat — raspberry ketone,” Dr. Oz, who reaches 3 million American viewers, said in introducing the segment. He advised weight-loss seekers to supplement with between 100 mg and 200 mg of raspberry ketone daily to achieve optimal results.

To obtain that amount of ketone from food, a person would need to consume approximately 90 lbs. of raspberries daily, reported metabolic weight-loss specialist Lisa Lynn, principle of LynFit Nutrition, who Dr. Oz interviewed for the segment. “I’d like to see people [lose weight] with diet and exercise, but it’s OK to have some help along the way,” Lynn said. “Use [raspberry ketone] for that purpose, not as a miracle pill,” Dr. Oz added.

Raspberry ketone works by helping to regulate adiponectin, a protein used by the body to regulate metabolism. Raspberry ketone causes the fat within cells to be broken up more effectively, helping the body to burn fat faster.

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