Television personality Dr. Oz may have become the Oprah of the diet-aid category with a recommendation made on one of his programs that users try raspberry ketone for weight loss.
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The results? Phytogenix Labs Ultimate is now commanding a $24.3 million base on growth of 278.4%, according to IRI data for the 52 weeks ended Nov. 3, 2013, across total U.S. multi-outlets. Another raspberry ketone SKU marketed by Core Science Medica has reached $11 million in sales on 152.6% growth.
“[It’s] the No. 1 miracle in a bottle to burn your fat — raspberry ketone,” Dr. Oz, who reaches 3 million American viewers, said in introducing the segment. He advised weight-loss seekers to supplement with between 100 mg and 200 mg of raspberry ketone daily to achieve optimal results.
To obtain that amount of ketone from food, a person would need to consume approximately 90 lbs. of raspberries daily, reported metabolic weight-loss specialist Lisa Lynn, principle of LynFit Nutrition, who Dr. Oz interviewed for the segment. “I’d like to see people [lose weight] with diet and exercise, but it’s OK to have some help along the way,” Lynn said. “Use [raspberry ketone] for that purpose, not as a miracle pill,” Dr. Oz added.
Raspberry ketone works by helping to regulate adiponectin, a protein used by the body to regulate metabolism. Raspberry ketone causes the fat within cells to be broken up more effectively, helping the body to burn fat faster.