ATLANTA — Ethnic hair care brand Dr. Miracle’s is sponsoring a new fashion and beauty web series featuring actress Malinda Williams.
Cocoa Media Group, which offers a collection of digital destinations such as CocoaFab.com and CocoaStyle.com for young women of color, is launching the new four-episode web series called "Miracle Makeover." The series will feature Dr. Miracle’s chief marketing officer Kimberly Hairston.
"The Miracle Makeover series on CocoaFab.com is a perfect complement to Dr. Miracle's new Authentic Beauty campaign. Malinda Williams is a mirror image of our consumer. She owns her beauty and is her own hair expert. Having the opportunity to be a part of these truly miraculous makeovers by implementing a Doctor Approved Treatment Plan for each authentic beauty makes our concept tangible. We are truly excited to share the these incredible transformations and inspiring individual stories with our consumer base,” Hairston said.
Episode 1: An aspiring model gets a look to rock the runway. (3/11/14)
Episode 2: A college student gets a professional look to take on the business world. (3/25/14)
Episode 3: A bride gets a head-turning look for her wedding reception. (4/8/14)
Episode 4: Planning a girlfriend getaway, a young woman gets a look made for adventure. (4/22/14)