NEW YORK — Ethnic hair care brand Dr. Miracle’s unveiled this week a new branding campaign through the relaunch of the DrMiracles.com site.
“Dr. Miracle’s is a brand that serves a population of women who define their own beauty, especially where their hair is concerned, and empower themselves by understanding the products that they consume. They also share tips and thoughts on beauty with their peers through social media channels frequently. Our new campaign focuses on the creation of her very own treatment plan, allowing her to be a contributing partner in her own prescription for hair health,” said DRM-JPC brands CMO Kimberly Hairston.
Consumers who visit the newly developed website will have access to an interactive diagnostic tool designed to provide them with customized solutions for their hair health challenges. In addition, consumers have the opportunity to upload a “selfie” for a chance to serve as our website model of the month, participate in the “Ask the Doctor” feature and access all of the Dr. Miracle’s social media platforms.