BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.
As part of the partnership, Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children, and will make a monetary donation to help broaden access to school-based dental services offered by SAA partners.
The partnership kicks off on Feb. 6 in celebration of National Children's Dental Health Month, when students at Pershing School in the western Chicago suburb of Berwyn, take part in a brush-a-thon. The school is part of the Oak Park River Forest Infant Welfare Society's Children's Clinic dental services program. Invited dignitaries include Illinois Gov. Pat Quinn, State Sen. Kimberly Lightford and State dental director Dr. David Miller. Marking the occasion will be the delivery of the first 25,000 light-up timer toothbrushes to be donated by Firefly.
SAA increases access to dental services in school-linked settings for children most at risk for developing dental disease. SAA identifies promising local community efforts like those of the Oak Park River Forest Infant Welfare Society Children's Clinic and supports the development and expansion of programs with an emphasis on prevention.
Inadequate brushing is a major cause of tooth decay, the most common chronic disease among American children. Firefly offers a "more fun, less mess" experience. While known for its light-up timer toothbrushes that are designed to ensure thorough brushing, Firefly also makes regular brushing appealing to kids by partnering with such licenses as Angry Birds, Hello Kitty and Marvel. With its expansion into mouthwash, Firefly aims to bring even more fun to kids' oral care routines.