BUENA PARK, Caif. — Dr. Fresh has launched a new generation of Reach toothbrushes.
The new Reach Complete Care Triple Angle toothbrushes represent an upgrade to the line and builds on the brand’s heritage by introducing several distinctive features, the company stated. The new products will debut this month, with a line of toothbrushes that offer new angles, heads, grips and more coverage for a superior oral care routine.
Special features include advanced deep cleaning bristle technologies, handle designs and materials. Reach Complete Care Triple Angle toothbrushes boast a new angled neck, body and grip design, along with a patent-pending triple angle bristle technology that maximizes “vertical” surface contact for superior plaque removal.
“Given the link between oral care and overall health, we are excited to provide the benefit of this technology to the U.S. and Canada, helping families upgrade their toothbrushes and live better, healthier lives,” stated Renu Mevasse, director of marketing, Dr. Fresh. “Toothbrushes need to be replaced every three months, so when that time arrives, it makes perfect sense to take oral care to the next level with REACH.”
Reach makes it easier than ever for consumers to comply with three-month text message reminder program that can be accessed at www.Reachtoothbrush.com/sms.
Reach Complete Care Triple Angle brushes will launch with four SKUs encompassing two different toothbrush designs, offered in single and value two packs. The Complete Care Triple Angle Floss brush boasts 100% interdental tapered bristles for better reach between teeth. It also has a firm, deep-cleaning Reach Tip with spiral bristles. The Complete Care Triple Angle Pro features multi-level diamond bristles for a total mouth clean, and a pronounced Reach Tip to help access hard-to-reach places. In addition to the patent-pending triple angle bristle technology, both brush designs feature a 13-degree angled neck and a soft thumb rest for comfort and performance. The line of toothbrushes will retail from $3.99 to $5.99.