HOUSTON Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's Museum of Houston.
In partnership with the museum, Downy is bringing to life the Whimsical World of Sheet Castle display. The fabric sheet castles, which help put children's imaginations at play, are made with Downy dryer sheets and feature the brand's newest scent, Ultra Downy sun blossom.
"For generations, sheet castles have transported families to faraway lands in the living rooms of our homes. These make-believe castles have provided a soft, comforting retreat thanks to creativity and the never-ending imagination of children," said Mary Pochobradsky, marketing director at Downy. "The sheet castle display in Houston celebrates the magic that fabric has brought to generations, while at the same time evoking a comforting dreamland with the fresh scent of Downy."
The sheet castle display presented by Downy will be open on Tuesday, Nov. 2, and it will close on Sunday, Nov. 21.