ENGLEWOOD CLIFFS, N.J. — Dove’s latest aerosol offering is tackling the perennial problem of deodorant — white marks. Citing its study finding that 9-in-10 women have experienced white marks and want a deodorant that doesn’t leave marks, Dove introduced its new Invisible Dry Spray Antiperspirant, which the brand said leaves no white marks on 100 colors of clothing.
“Dove Invisible Dry Spray Antiperspirant was created to solve one of the biggest needs in the deodorant category,” Unilever senior director of U.S. deodorants Dawn Hedgepeth said. “Women can enjoy the confidence that comes with effective odor and wetness protection plus the security of knowing their clothes are protected.”
Dove said that the spray’s anti-mark technology features a finely milled active ingredient with a masking oil that helps reduce the overall appearance of white marks. The company said it goes on dry and can offer 48-hour odor and wetness protection, and as well as provides moisture to care for skin.
“I’m thrilled to have found an antiperspirant I trust to go on invisible without leaving a trace,” Dove spokesperson and fashion stylist Zerina Akers said. “There are so many choices and steps in styling for the red carpet, a photoshoot or even everyday wear, the last thing I want to discover are those notorious white marks that add more time and pressure to getting ready.”
The spray is available in Clear Finish and Sheer Fresh fragrances at mass, grocery and drug stores nationwide with a suggested retail price of $5.49.