ENGLEWOOD CLIFFS, N.J. — Dove has teamed up with actress Rashida Jones to launch the Make Friends with Your Hair campaign, which invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.
According to a recent Dove survey, 2-in-3 women said they have dry, unpredictable hair that has “a mind of its own.” To address this, Dove and Jones are asking women to enter the campaign by creating a video (up to 90 seconds) that shares their hair woes by telling a story, acting out a humorous scene or even singing an original song, which can be submitted via DoveHair.com/friends through Oct. 20. Three finalists will win a VIP trip to New York and a hair transformation by Dove celebrity stylist Mark Townsend. America then will have the opportunity to vote on DoveHair.com/friends and Dove's Facebook page for their favorite finalist to star in a Dove Hair TV ad.
For those with dry, unpredictable hair, Dove said that its Nourishing Oil Care collection with weightless nutri-oils — a unique blend of natural almond, coconut and mineral oils — takes care of dry, rough and frizzy hair.
“Dove Hair is the expert in dry, damaged hair and understands the different kinds of hair issues women face every day,” Dove Hair Care marketing director David Rubin said. “Dove Hair is committed to helping women have beautiful hair.”