ENGLEWOOD CLIFFS, N.J. — After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.
Dove said that the "Melena Salvaje" campaign invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.
"In my line of work, my hair goes through a lot of stress from blow dryers to flat irons and as a result, I have to deal with dry, rough and frizzy hair that seems impossible to manage," Contreras said. "The 'Melena Salvaje' campaign gives women the opportunity to learn from each other by inviting them to share their experiences with hair that seems to have a mind of its own."
Women can enter the campaign by creating a video (up to 60 seconds) that shares their hair woes by telling a story, acting out a humorous scene or even singing an original song, which can be submitted via Univision.com, Uniclave: Dove. Three finalists will win a VIP trip to Miami and a hair transformation by a celebrity stylist. America then will have the opportunity to vote on Univision.com for their favorite finalist to star in a Dove Hair TV ad.